Campaign Tracking & Analytics
There are a few questions that marketer asks in response to each campaign: What was the response rate? What was the return on investment? What was the cost per conversion? And most importantly, do we consider this campaign a success?
DME’s database marketing services:
- Response analysis - determine most productive marketing campaigns
- Statistical modeling - suggest the best combination of drops and targets
- Demographic and lifestyle profiling - understand your best customers and prospects
- Data mining - uncover trends, clusters and anomalies
- ROI analysis - demonstrate how to get the best customers for the least expense
Data-Driven Decision Making
After a campaign is complete, the cycle starts over with analysis to find, refine and understanding your best customers and prospects. Data is the most important ingredient for ongoing successful direct marketing campaigns.
Our team will help you:
- Uncover customer profiles and models
- Pinpoint look-a-like prospects
- Find high opportunity areas