Direct mail campaigns

We define campaign management as the “planning, executing, tracking and analysis of direct marketing campaigns.” Once your marketing campaign has been thoroughly planned out, then it’s time for tactical execution.

How do you effectively manage all aspects of a complex, ongoing campaign?

Once your campaign is planned, equally important is managing the actions and reactions. This can take significant organization and collaboration across various teams of people.

How do you keep everyone up to date and informed of status and progress?

  • Spreadsheets?
  • Email?
  • Cave drawings?
  • Watercooler chat?

DME’s experience and expertise can help here in 4 major ways:

  1. Being a part of the planning process, we know how our execution elements will come into play.
  2. Simply put, DME's communication abilities are the best! You will know what's going on at all times.
  3. DME's Traxion reporting platform updates results in real time. This allows for immediate knowledge gain and ability to react and act where needed.
  4. DME campaign automation tools ensure each step is programmed and ready to fire on time, every time.
Effective campaign management is key to successful marketing!