The three part campaign raises awareness for the VVMF and its education center. Personalized URLs help transmit the message while encouraging donations.
This program reinforced DME’s Collegiate Marketing teams new direction using the R4 methodology to obtain a series of ongoing executions rather than just a “one and done” campaign.
The Barbarian Group teamed up with Samsung and DME to create a campaign called “Boosted” that was all about getting more out of your digital life. Tweet Wrap was an integral part of this campaign, allowing users order free rolls of wrapping paper bedecked with their tweets.
Marketing across different media channels for an event provides maximum exposure and a guaranteed increase in attendance.
This program reinforced the important focus of earning new customers and subsequently aiming to retain them. It is also an example that using personalized media for each individual can yield high returns.
DME uses one-to-one marketing strategy and VDP (Variable Data Printing) to boost alumni enrollment for universities and colleges. Using this methodology, Auburn scores by making alumni know they are still part of the team.
This campaign targeted the existing fans and keeping them engaged with the team. Sweepstakes are a valuable tool in raising brand awareness and building existing database lists.
A great way to utilize a multitude of DME’s offerings is to combine direct mailings, pURLs and variable data. All of these combined features make for a strong campaign.
One of DME’s many strengths lies in its ability to be a one-of-a-kind and innovative company that provides its clients with unparalleled services that cannot be found elsewhere.
University of Minnesota’s media rights partner, Learfield Gopher Sports Properties, partnered with PPI Sports searching for a solution to increase fan engagement. Looking to add enthusiasm to the 2016 Senior Day, the University of Minnesota football program found a new way to do just that.