Enhance your customer and prospect marketing with highly-personalized and emotionally-engaging marketing communications – via data. Data is the foundation from which all successful marketing is built.

Refining Data

Beyond Your Data

Supplementing your customer data is no problem. Whether you need targeted consumer, or business, data, we work with some of the most trusted, and accurate, data companies in the business. We can quickly find relevant audiences for all of your marketing needs.

Focused Messaging

Our base program involves taking your data and combing it for commonalities to create a segmentation strategy. Messaging and visuals are designed to appeal to each segment. This strategy will yield an effective marketing campaign.

Targeted Messaging

Defining temperaments is our next level of data segmentation. If your data contains a business address and occupation information, we can append up to 10-15 additional characteristics to provide a well-rounded view of your targeted audience.
This data modeling process takes each individual and determines whether they could be defined temperamentally as an extrovert or introvert.

Temperament modeling leads to a better defined and more detailed marketing campaign.

Emotionally Engaging

In our most robust program, we use residential addresses to create a comprehensive profile of your customers and prospects. Appending up to 120 demographic and psychographic characteristics, we assign individuals directly into one of four temperaments: Passive, Aggressive, Analytical or Expressive. Detailed temperament models have their own unique and distinct response patterns and let us speak to these via highly-personalized and emotionally engaging messaging.

Are you interested in learning more about our data strategies?

Traxion Insights

DME's Traxion™ Customer Insights report provides a "deeper understanding" into the behaviors of your customers. By analyzing demographic, geographic and psychographic information, you gain the ability to find the best prospects and improve
conversion rates across marketing channels.

The report includes:

  • Demographic Characteristics
  • Geographic Details
  • Psychographic Profile
  • Segmentation Modeling
Demographic data for direct marketing

Demographic Profile:

The demographic profile section provides detailed understanding of the unique characteristics of your current customers. Each segment is explained by chart or graph along with a written description of the results and explanation of the associated ranges or values.

Greographic profile for direct mail.

Geographic Profile:

One important consideration when working with a brick-and-mortar organization is determining the importance of location. Specifically, we believe it is crucial in the development of a sound database marketing strategy to determine a customer’s sensitivity to the physical location of the closest location.

Psychographic profile.

Psychographic Profile:

While demographic data is the cornerstone of basic target marketing, lifestyle and interests give us a deeper understanding of the “day in the life” of your average customer. How does personality affect their buying habits? DME has the proprietary knowledge to help you gain that extra edge to generate action.

Temperament profile for direct mail.

Temperament Profile:

Certain psychographic traits—personality and attitude—are utilized to model and then distill into four distinct personas (Aggressive, Expressive, Analytical and Passive). We use a blend of demographic and psychographic characteristics, along with our modeling algorithms to determine the temperament of your customers and prospects.

Learn more about Traxion Insights and how it could help you target the customers you want!

DME’s data analysts will give you the insight to see exactly which campaigns meet or exceed standards and which can be improved. Knowledge leads to improvement.

Analytics

Campaign Tracking & Analytics

There are a few questions that marketer asks in response to each campaign: What was the response rate? What was the return on investment? What was the cost per conversion? And most importantly, do we consider this campaign a success?

DME’s database marketing services:

  • Response analysis - determine most productive marketing campaigns
  • Statistical modeling - suggest the best combination of drops and targets
  • Demographic and lifestyle profiling - understand your best customers and prospects
  • Data mining - uncover trends, clusters and anomalies
  • ROI analysis - demonstrate how to get the best customers for the least expense

Data-Driven Decision Making

After a campaign is complete, the cycle starts over with analysis to find, refine and understanding your best customers and prospects. Data is the most important ingredient for ongoing successful direct marketing campaigns.

Our team will help you:

  • Uncover customer profiles and models
  • Pinpoint look-a-like prospects
  • Find high opportunity areas
Our data-driven decision making can help you find and acquire new customers faster, broaden your relationships with existing customers and more effectively utilize your database marketing dollars.