Personalized URLs are variable microsites that attract attention, inspire visitation and prompt immediate action. Personalized URL marketing elevates recipients into prospects, and from there, into new customers.
Bring on the benefits of personalized URLs.
Improved direct mail and marketing response rates
Variable, relevant content based on demographics and user preferences
Mobile-friendly design creates ultimate user experience
Pinpoint tracking and statistical reporting
DME will design, create and deploy your custom PURL marketing campaign.
Build loyalty, boost engagement and drive response with a personalized online destination.
The missing links between direct mail and digital - QR, NFC, AR and pURL.
Market with QR Codes
QR codes are the perfect complement to any PURL marketing campaign and can increase response rates by over 30%. QR codes can be integrated into just about any type of printed materials, and can trigger a wide range of actions on a user’s device. While many proclaim the QR code is dead, and will soon be replaced by NFC technology and augmented reality – QR codes are still a cost-effective, convenient and versatile tool in any marketer’s toolbox.
Differentiate and Innovate with NFC Direct Mail
Direct marketing with Near Field Communications (NFC), gives marketers a new way of bridging the physical and digital gap. This technology requires waving compatible devices in front of an NFC chip or sticker located on printed collateral such as a direct mail piece or NFC business card. This effortless exchange of digital information, combined with the broad range of NFC applications, is why DME's NFC direct mail solutions should be integrated into your next marketing campaign.
Incorporate Augmented Reality Marketing and Print Advertising
Augmented reality (AR) has the power to transform marketing as we know it - overlaying personalized text, images, or video over physical objects. This technology, coupled with the introduction of "smart eyewear" products, means we will soon see an entirely new communication channel taking shape right before our eyes. DME allows you to stay ahead of the curve with augmented reality direct mail, business cards, print advertising, and much more.