Introducing the Bomber Cap!
Many collegiate sports programs are regularly challenged to create new ways to increase ticket sales as well as stadium excitement and fan engagement.
To build excitement for the bomber cap giveaway, UMN used a variety of social media platforms to spread the word including Facebook, Twitter and Instagram.
As students and fans entered TCF Bank stadium, they were thrilled to receive a University of Minnesota themed bomber cap.
With the promotion, UMN created a winning atmosphere for students and fans. The campaign not only enhanced the Senior Day experience, but the fans were instantly transformed into brand ambassadors – connecting the fans to the UMN brand.
There was also one other winner on this Gameday, Subway. Learfield Gopher Sports Properties’ client, Subway, signed on to be the partnering sponsor. They were excited with the sponsorship activation created from a stadium filled with Subway branded bomber caps.
Due to the success of the bomber cap promotion, Learfield Gopher Sports Properties secured another sponsor for an additional 2017 UMN game.
To top off a wonderful Senior Day, UMN beat Northwestern 29-12!