Market Your Business
You opened your business for several reasons, didn’t you? So make those reasons be known. Whether the decision is logical or emotional, you need to have your customers come in and have no other option but to buy your product. You aren’t going to win over online shopping by your price, convenience, or product range. So how do you market your business? Just to name a few ideas:
- Hold Exclusive Events
- Have Limited Items or Only Available In-Store Options
- Have In-Store Only Coupons
But the key to success isn’t just getting people into your store, but how you treat them when they do make it through the doors.
Your number one goal should be to make sure that each customer feels important as they walk through your store. Be there to answer any of their questions. These people are going to leave your store with an idea of who you are, whether good or bad. If it’s bad, they will let their reasons be known and will shout it to anyone who will listen. If their experience is good, maybe they will tell one or two people. If your employees use their energy to make each customer’s experience the best they possibly can, you can expect them to go tell their friends and loved one’s all about your store, which will give a lot more reasons and incentive for people to go to your store.
While our answer is always to give people a reason to go into your store, there is no magical equation. A lot of the marketing that you do will not be as successful as giving your customers the experience that they deserve and will cherish. A great experience will bring more people into your store and more profit than any marketing events or coupons can give. It only takes one bad experience to ruin your return rate.