Effective marketing campaigns are more than just advertisements. Complex campaigns utilize a variety of media outlets with a well thought out sequence of messages over a planned timeframe. They support your brand and connect it to your position in the marketplace. Most importantly, direct marketing campaigns “ask” for something via a specific call to action. The ask is then tied to reporting for detailed analysis.
We define campaign management as the “planning, executing, tracking and analysis of direct marketing campaigns.” Once your marketing campaign has been thoroughly planned out, then it’s time for tactical execution.
Marketing automation allows your organization to streamline and measure marketing tasks and workflows so they can increase operational efficiency.