My number one marketing tip…make sure you have the right tools in place! Modern day marketers are expected to be responsible for a wide range of strategies and tactics, and the only way to make sure you are being efficient and effective is to know what tools are out there to help with each area. This list is by no means meant to be inclusive, but it should give you an idea of just how many resources (both paid and free) are available out there.
1. General SEO
(Raven Tools, Moz Suite, Majestic SEO, Ahrefs)
2. Technical SEO
(Screaming Frog, Xenu, Google Webmaster Tools, Bing Webmaster, Schema Creator)
(Clicktale, Visual Website Optimizer, Inspectlet, CrazyEgg, Unbounce, UsabilityHub)
(Buffer, Sprout Social, Hootsuite)
5. Keyword Tools
(Wordstream, Ubersuggest, Keyword Planner, Google Trends, Wordtracker)
(Streamsend, Mailchimp, ExactTarget, Constant Contact, Sendgrid)
7. Customer Feedback
(Survey Monkey, Qualaroo, SurveyGizmo, Google Forms)
(Marketo, Hubspot, Net-Results, Pardot, Silverpop, Infusionsoft)
(Localytics, Flurry, Appboy, Appfigures)
11. Data & Analytics
(Google Analytics, Mixpanel, Kissmetrics, Geckoboard)
12. PPC Advertising
(Adwords, Bing Ads, Facebook Ads, Linkedin Ads)
(Adroll, Retargeter, Perfect Audience)
14. Content Marketing
(MyBlogGuest, StumbleUpon Paid, Contently, Scribe, Feedly)
(SugarCRM, Salesforce, Sage CRM)
(Buzzstream, Vocus, HARO, PRNewswire)
(Trello, Google Drive, Dropbox, Basecamp, AtTask)
18. Customer Support
(Uservoice, Freshdesk, Zendesk, Happyfox)
19. Competitive Research
(Compete, SEMrush, SpyFu, iSpionage, Mixrank, TrackMaven)
20. Local SEO
(Bright Local, GetListed, Yext, Whitespark)
21. Chrome Extensions
(Scraper for Chrome, Moz Bar, Link Clump, Awesome Screenshot, Similar Sites)
22. Brand and Social Monitoring
(Google Alerts, Topsy, Social Mention, Mention)
(SenderScore, Wayback Machine, Prezi, Uberflip, Copyscape, IFTTT, Boomerang)
24. Bonus Tip – To get insight into some of the tools other companies are using, you can use BuiltWith. This will identify (most) of the technologies your competitors, favorite websites, and Fortune 500 companies are using.
25. Bonus Tip 2 – Many of the paid services mentioned in the blog post will offer a free trial – some even without a credit card. Make sure to take advantage of these trial opportunities!
Knowing the tools, what role each plays, which are in your budget, as well as which one(s) are right for your business can take a lot of time. It’s something that we definitely recommend every marketer take the time to research – it makes a world of difference!
So you have any favorite tools you don’t see on this list? Share in the comments below.
As always…happy marketing!