I’m sure many of you have heard of SEO (search engine optimization). Maybe your business was as slow as grass growing so you decided to cruise the internet to look for ways to get more leads. Then you landed on a page talking about SERPS, back-links, meta title, meta description, alt attributes, trust flow, citation flow, page authority, domain authority, black-hat seo, white-hat seo blah, blah. So, you left the page after you realized it was all Greek.
Well I’m here to help demystify SEO mumbo jumbo and to do this I’m going to leave many details out that you really don’t need to know when you’re just beginning your SEO journey. It’s important to know that no matter what industry you specialize in what I’m about to share with you can be applied to your business to generate more leads.
I say leads because no matter how high you rank on Google, your website, customer service, and your work must sell your services.
The thing is, even if you’re the best at what you do in your industry, how much of it really matters if people aren’t seeing your work and know what you’re offering? There is a saying in marketing, “It doesn’t matter if you are giving away free gold, if people don’t know you are giving it away you’re going to be stuck with it all.”
Content, Content, Content!
You need relevant and interesting content. One of the best things you can do for yourself is get in the habit of blogging and not be afraid to put content on your main pages. If your website only contains images and a short blurb on your bio page or investment page, you’re not doing yourself any favors with Google.
Without written content, Google is going to send its little robots to your website and come back with very little information on how to rank your site.
There are some people out there that have been misled to believe blogging is no longer helpful when it comes to ranking your website. They couldn’t be more wrong. Blogging is an excellent way to get noticed by Google, and rather quickly. Remember those little robots? One of their main purposes is to find stellar content on web pages just like yours. This doesn’t mean you should find some awesome blog and copy their work. The content needs to be your own!
When you’re blogging on a consistent basis, sharing the links on social media and having people interact with your site, it’s like sending out an SOS to Google. “Help me you guys, I’m on page 20 of the search results and I’m writing fresh relevant content.”
When you couple blogging with proper SEO, you will begin building trust with Google. Trust turns into a loving relationship with all the benefits, including moving up in Google’s search results. If you hate writing, it’s going to be a little painful for you in the beginning but I promise it gets easier. Next week I will explain the best way to optimize your website.