Do Keywords Still Matter in SEO?

Keywords in SEO and Tips

The ongoing debate: Do keywords still matter in SEO? In this blog, we delve deeper into the strategies in SEO and how keywords affect your SEO rankings.

Title Tags

Title tags are meant to be unique for each page of your website and are designed to specifically describe the content within the page. These are important when it comes to SEO because the tag signals to search engines what the page is about. It is also the big blue link that shows up when you’re on search engine results page listings – so you need to make sure that the tags include important keywords while still making sense to the reader. And of course, title tags only offer 50-60 characters so make your keywords count. Final Answer: Yes.

Meta Description

While meta descriptions have no direct effect on the page ranking and how or where you show up on the search engine results page information, it’s still important. Think of the meta description as your sales pitch. It’s what shows up under your link on search engine results pages, so it’s the first thing that potential customers will look at. You want to show what you’re all about and what they can expect on your page, all within 150-160 characters on a Google results page. Final Answer: Not in SEO, no.

Header Tags

If you’ve done any website building you have heard of H1 and H2 tags. These are live content that is on your website available for your reader to see but it also is read by search engines as an indicator of the context of your website. For this purpose, it should include your targeted keywords while still making sense to your reader. Final Answer: Yes.

Long Tail Keywords

While the traditional old-style keywords are starting to matter less, long tail keywords matter more than ever post-Hummingbird update. (Hummingbird is Google’s algorithm that was released in 2013 which focused on conversational searches.) It’s clear that Hummingbird was helpful for businesses and products to be found. How often do you search just one or two words? You end up adding another word or two to narrow your search. In fact, some people now are asking questions into Google – think OK Google and Siri. A typical long tail keyword is made up of a Keyword, a modifier, another modifier, and a location. As a rule of thumb, make your content readable and informational but have a list of target long tail phrases as a reference and include them in your content for these types of situations. Final Answer: Yes.

Final Say

While keywords don’t work the way they did in the 90’s and early 00’s, they are still important. Simply put, with the latest updates from Google (including Hummingbird, Penguin, Mobilegeddon, and Panda), if your website is not mobile friendly, it won’t matter how good your content is. While keywords don’t have the same effect as they once did with Google and other search engines, they are still important in other ways such as long tail keywords and tags within your website. By focusing on the content within your website and the tags on your website, you will set yourself up for a better SEO standing. Learn what your corporate communication plan should include.