MULTI-TOUCH

MARKETING

MULTI-TOUCH DIRECT MARKETING

Target Audiences with Precision

Whether you have a current campaign list that needs a boost or you want to start from scratch, DME Delivers can help you effectively reach your target market. Market with precision, not excessiveness.

In today’s competitive marketplace your message can easily get buried in all the clutter, which is why implementing a multi-touch campaign is necessary. Reinforce your message by communicating to your audience across all marketing channels. Whether you are promoting a product or service, or trying to raise funds, we can create a customized campaign for you. Below you can view what a multi-touch campaign looks like and see why it’s so effective.   

Target Audiences with Precision

Whether you have a current campaign list that needs a boost or you want to start from scratch, DME Delivers can help you effectively reach your target market. Market with precision, not excessiveness.

In today’s competitive marketplace your message can easily get buried in all the clutter, which is why implementing a multi-touch campaign is necessary. Reinforce your message by communicating to your audience across all marketing channels. Whether you are promoting a product or service, or trying to raise funds, we can create a customized campaign for you. Below you can view what a multi-touch campaign looks like and see why it’s so effective.   

MICHELLE

Michelle recently graduated, lives in Kissimmee and is employed in the greater Orlando area.

Member Status: Never

Sport Played: Women’s Golf

MICHELLE

Michelle recently graduated, lives in Kissimmee and is employed in the greater Orlando area.

Donor: Never

Sport: Women’s golf

JON

Jon graduated 10 years ago, lives in Miami and is employed in the Homestead area. 

Member Status: Current

Sport Played: Baseball

JON

Jon graduated 10 years ago, lives in Miami and is employed in the Homestead area. 

Donor: Current

Sport: Baseball

DAVID

David graduated 25 years ago, lives in Tampa Bay and is employed in the Tampa Bay area.

Member Status: Lapsed

Sport Played: Football

DAVID

David graduated 25 years ago, lives in Tampa Bay and is employed in the Tampa Bay area.

Donor: Lapsed

Sport: Football

Market to individuals, not numbers.

After we identify your target market and develop a campaign list. We inject your list into our Variable Asset Library where we create unique 1:1 pieces containing relevant images, copy and data that is fully personalized to each individual person in your campaign list.

Market to individuals, not numbers.

After we identify your target market and develop a campaign list. We inject your list into our Variable Asset Library where we create unique 1:1 pieces containing relevant images, copy and data that is fully personalized to each individual person in your campaign list.

EMAIL

As email volumes continue to grow, recipients grow increasingly fickle about the emails they pay attention to. How do we cut through the clutter? After finding an attention grabbing subject line, the keys are proper segmentation, messaging that speaks to each customer, and a clear call-to-action (CTA). We firmly believe that integrating email into your strategically designed marketing campaign will reinforce the direct mail campaign to add to conversion and the bottom line of your organization.

EMAIL

As email volumes continue to grow, recipients grow increasingly fickle about the emails they pay attention to. How do we cut through the clutter? After finding an attention grabbing subject line, the keys are proper segmentation, messaging that speaks to each customer, and a clear call-to-action (CTA). We firmly believe that integrating email into your strategically designed marketing campaign will reinforce the direct mail campaign to add to conversion and the bottom line of your organization.

MICHELLE

Email Copy: Personalized New Member

Email Imagery: Women’s Golf

MICHELLE

Email Copy: Personalized New Member

Email Imagery: Women’s Golf

JON

Email Copy: Personalized Current Member

Email Imagery: Baseball

JON

Email Copy: Personalized Current Member

Email Imagery: Baseball

DAVID

Email Copy: Personalized Lapsed Member

Email Imagery: Football

DAVID

Email Copy: Personalized Lapsed Member

Email Imagery: Football

DIRECT MAIL

How often to do check your mailbox? You will notice overall mail volumes are down therefore less clutter means competing for customer attention is now easier than ever. Marketers win…if you know how. We strategically build attention getting solicitations to increase your membership and keep them engaged while meeting budgets and generate positive ROI for your direct mail marketing campaigns.

DIRECT MAIL

How often to do check your mailbox? You will notice overall mail volumes are down therefore less clutter means competing for customer attention is now easier than ever. Marketers win…if you know how. We strategically build attention getting solicitations to increase your membership and keep them engaged while meeting budgets and generate positive ROI for your direct mail marketing campaigns.

MICHELLE

Direct Mail Copy: Personalized New Member

Direct Mail Imagery: Women’s Golf

Member Form: Prepopulated with list information

MICHELLE

Direct Mail Copy: Personalized New Member

Direct Mail Imagery: Women’s Golf

Member Form: Prepopulated with list information

JON

Direct Mail Copy: Personalized Current Member

Direct Mail Imagery: Baseball

Member Form: Prepopulated with current database information

JON

Direct Mail Copy: Personalized Current Member

Direct Mail Imagery: Baseball

Member Form: Prepopulated with current database information

DAVID

Direct Mail Copy: Personalized Lapsed Member

Direct Mail Imagery: Football

Member Form: Prepopulated with databased contact information

DAVID

Direct Mail Copy: Personalized Lapsed Member

Direct Mail Imagery: Football

Member Form: Prepopulated with databased contact information

PURLS

A PURL is a personalized URL, or a campaign landing page, that is personalized to the individual. Not all your customers or prospects are created equal. A PURL offers the ability to serve additional information that enhances mail and email, reinforces the CTA, and increases your chance for conversion. A standard website can report on a macro level while a PURL is trackable at the individual level, reporting on the activity of each and every donor.

PURLS

A PURL is a personalized URL, or a campaign landing page, that is personalized to the individual. Not all your customers or prospects are created equal. A PURL offers the ability to serve additional information that enhances mail and email, reinforces the CTA, and increases your chance for conversion. A standard website can report on a macro level while a PURL is trackable at the individual level, reporting on the activity of each and every donor.

PURLS

A PURL is a personalized URL, or a campaign landing page, that is personalized to the individual. Not all your customers or prospects are created equal. A PURL offers the ability to serve additional information that enhances mail and email, reinforces the CTA, and increases your chance for conversion. A standard website can report on a macro level while a PURL is trackable at the individual level, reporting on the activity of each and every donor.

MICHELLE

PURL Copy: Personalized New Member

PURL Imagery: Women’s Golf

PURL Member Form: Prepopulated with list information

MICHELLE

PURL Copy: Personalized New Member

PURL Imagery: Women’s Golf

PURL Member Form: Prepopulated with list information

JON

PURL Copy: Personalized Current Member

PURL  Imagery: Baseball

PURL Member Form: Prepopulated with current database information

JON

PURL Copy: Personalized Current Member

PURL  Imagery: Baseball

PURL Member Form: Prepopulated with current database information

DAVID

PURL Copy: Personalized Lapsed Member

PURL Imagery: Football

PURL Member Form: Prepopulated with databased contact information

DAVID

PURL Copy: Personalized Lapsed Member

PURL Imagery: Football

PURL Member Form: Prepopulated with databased contact information

Loyalty Packets

Donations to your program, cause or institution are personal, your acknowledgment thank you gift for their support should be as well. Finding that special gift recognizing the contributions they make is not just important to your success, it is crucial! Reward your new members with our Loyalty Programs and Packages.

Donor loyalty and athletics

Loyalty Packets

Donations to your program, cause or institution are personal, your acknowledgment thank you gift for their support should be as well. Finding that special gift recognizing the contributions they make is not just important to your success, it is crucial! Reward your new members with our Loyalty Programs and Packages.

Donor loyalty and athletics

Loyalty Packets

Donations to your program, cause or institution are personal, your acknowledgment thank you gift for their support should be as well. Finding that special gift recognizing the contributions they make is not just important to your success, it is crucial! Reward your new members with our Loyalty Programs and Packages.

Donor loyalty and athletics

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