An organization of inspired thinkers and determined doers.
Call us marketing visionaries, database trendsetters or simply digital strategists, but one thing is certain… Our vibrant, fresh and reimagined marketing approach delivers success. Our leaders drive that success.
Mike Panaggio came to Daytona Beach by way of Rochester, New York. Along with family, business, and travel – one of Mike’s greatest passions is basketball. In fact, his father was the coach at SUNY Brockport where he played during college. Mike credits him, a man who coached high school and collegiate sports for 50 years, with inspiring his appreciation, intensity, and direction for creating a winning game plan. That same team concept that earned Mike a men’s scoring record in college has been the roadmap to DME’s success in the marketplace. Part entrepreneur, part visionary, and all-around innovator – Mike doesn’t just embrace marketing’s evolution, he creates it.
Mark began working with colleges and universities providing gameday premiums and promotions and his reach in the premium market has surpassed over 200 colleges and universities. He has been the driving force behind PPI Sports' expansion and their involvement in new and exciting initiatives throughout the past two decades. Under Mark's direction, PPI has expanded to service all realms of the collegiate marketplace. He was at the forefront of developing a conference championship memento program for several conferences, including the Big 12, Big Ten and Big East. His management and work with those conferences led to the NCAA awarding their entire student-athlete memento and volunteer apparel program to PPI Sports in 2007. Mark is also a strategist behind PPI's most successful current venture, PPI Loyalty, which provides customized mailers and gift programs to development offices, alumni groups and booster programs. Mark's continual focus on innovation, customer service and providing quality products and services on a scalable level for all colleges and universities is the primary reason PPI Sports is considered a market leader with sustained growth and success for more than two decades. Mark is a graduate of the University of Minnesota. While attending the UofM Mark was a member of the student support staff of the football program under Head Football Coach John Gutekunst while working as a Student Trainer/Manager for Tom Rutledge and Keith Jones. No stranger to being a leader for the football program he took over its booster program as its President during the Jim Wacker era and stayed in that role through the Glen Mason era. In working with Coach Mason he subscribed to Coach Mason's philosophy; If it's worth doing, do it right and if you cannot do it right, don't do it at all. Mark lives in Blaine, MN., with his wife Katie and dog, Miller.
Originally from Rochester, New York, Kathy graduated from SUNY Oswego before moving on to San Diego State to work on her master’s degree.
As fate would have it, two kids and two grandkids later, she’s still running the DME show. Under her watchful eye, DME has grown from a seven-person start-up to an internationally recognized, vertically integrated marketing agency. As President, Kathy is intimately involved in all aspects of the business. A true champion of DME’s Benefitness program, most days Kathy can be found relieving her stress by sweating it out at the company’s onsite fitness center.
Always a thrill seeker, Terry has redefined the meaning of the Florida lifestyle. He and his family spend weekends as theme park junkies, most recently flying high at an indoor skydiving attraction.
While Terry began his over 20 year career with DME in automotive marketing, he now leads the company’s efforts in product and business development with a major focus on the Office Depot relationship. In fact, our web-to-print platforms, partnered with Office Depot’s nationwide print routing network, are now providing business solutions for many of Office Depot’s best customers.s it.
Eric is an avid surfer (an addict, really). It's his healthy outlet of exercise also providing solace to de-stress and reflect. When not in the surf, he can be found on the soccer field coaching, playing or watching with his wife and 3 kids. Professionally, it's the love of solving puzzles that lead to providing technical business solutions. Not only is it personally rewarding to create solutions with technology, the real pay-off is the customer satisfaction.
Throughout Eric's 20+ year career at DME, he has provided key influence to many of the core applications and business systems. The current focus of his attention is leading the ongoing development of our Connect platform that provides eCommerce portals for marketing solutions leveraging our Intelligent Production Network (IPN) for production automation.
Being from the hometown of the Franklin Mint, Mike is an avid coin collector. He’s known for his thriftiness and after tiring of his many home improvement projects, he took that frugality to the beach where he and his family are enjoying the Florida sunshine surfside at their new condo. A member of the DME family since 1994, Mike oversees all day-to-day operations as the Chief Operating Officer. He institutes cost-cutting measures and quality control while streamlining processes throughout the company. He serves as an advisor for business development as DME expands its international footprint.
Dean began his professional career at Arthur Anderson & Co and passed the C.P.A. exam – A crowning achievement and personal goal. His career path would eventually bring him back to the New York City metropolitan area to work for Citicorp in their Mergers and Acquisition Department. A position as a Chief Financial Officer in the publishing industry brings Mr. O’Brien to the state of Florida, where he grew as an entrepreneur and establishes roots for his young family. Right out of the gate, he is active with the community and is involved in BCR Spring Break Event. Fairly new to the area, but inspired, he is immersed in event planning and production—an extended weekend of activities that bring over 125,000 or more to America’s Most Famous Beach. In the process, he successfully negotiates a contract with BET which led to the creation of the Spring Bling TV show. Daytona Beach has been home to Dean O’Brien for nearly 25 years. Throughout this time, he has partnered with other businesses, corporations, and community leaders. These relationships have garnered him with awards, recognition, and accolades:
- American Advertisement Federation 2011 Silver Medalist
- Hometown Hero Award by the City of Daytona Beach in 2009
He has also held positions on boards and committees; and has been instrumental in forming new boards:
- President of Daytona Beach Advertising Federation – 2007, 2015 and 2016
- Active member of the YMCA Board of Directors; served as the Financial Development Chair-- responsible for their $350k Annual campaign and Six-and-half million-dollar capital campaign.
- Founding Board Member of the My Region Economic Development Board
- Founding Board Member of Florida Hospital Foundation Board (Orange City and Deland Hospitals)
Dean is currently the CEO of DME Stadium, Executive Vice President of DME Holdings and the Vice Chair of DME Sports Foundation. Prior to working for DME Holdings, Dean started his own Company Florida Multimedia & Graphics, which was eventually merged with Browning Communications. Dean was Vice-President of Browning Communications (1995-2013), where he managed the sales team, Customer Service Department and Graphic Arts Department. He also negotiated exclusive print management contracts for major customer and oversaw all accounting functions. He decided to venture out and create a new path for himself as Vice President of Sales and Business Development at Sundance Marketing Solutions from 2013-2017. In his current position, Dean is a contributing member of the leadership team that work collaboratively to promote, develop strategies, and establish long term goals for DME and its affiliated companies. He also works with each of these entities helping them build and develop their marketing. Some of his other responsibilities include: Developing creative and innovative marketing campaigns for major accounts; overseeing the corporate renovation project for the campus, contract negotiations and overseeing the fundraising activities of DME Sports Foundation. Outside of work, Dean’s love of basketball led him to coaching the Daytona Beach Panthers and the Ormond Bruins. The teams won several tournaments and championships; and at the time, were among the top ranked teams in the State. The relationships he built with these young men are among the most humbling and rewarding experiences. They still refer to him as, “Coach Dean” and he carries this title proudly; believing that he made a difference in their lives and they made a bigger difference in his. When he is not around basketball, you’ll find him fishing at some of his favorite fishing spots off the Halifax River. He loves his family and his family loves him; and he says, “I am truly blessed.”
Peter spent most of his adult life in South Florida working as an Accounting Controller for Zimmerman Advertising before coming to DME in 2017. Prior to that he grew up in Wisconsin where he earned a BS in Accounting and his CPA license. Peter’s passion in life has everything to do with travel. "I never book a guided tour….I do my research…book my own reservations… and find my own way. Planning is half the fun!"
A native Floridian from the Daytona Beach area, Mark graduated from the University of Florida in 1992 and has spent his entire career at DME. Mark spent his first fifteen years specializing in sales and account management in automotive industry working for with auto dealers, brokers, ad agencies and OEMS directly. Mark has also worked for other DME companies including RocketLife and Professsional Albums, setting up their sales and distribution channels. He is now focusing on the collegiate marketplace along with DME’s W2P platform called DME Connect. An avid Gator football fan, Mark also enjoys hanging out at the beach, paddleboarding and auto racing especially F1 and IMSA.
Austin is a self-described Navy brat. He was born in Portsmouth, VA, and after several moves, he and his family moved to Daytona Beach in 2001. He has a degree in Advertising/PR from Florida Southern- Go MOCS! As a competitor in many sports through high school and college, he now finds himself enjoying the competition as an account rep focusing on our collegiate programs and solutions. Austin truly loves talking to people and is a bit of a workaholic. His hobbies include traveling, fishing, Netflix and going to the University of Florida Gator sporting events.
Tyler ‘Tye’ Edwards joined the DME team in September 2013 and is based in the corporate office in Daytona Beach. He currently serves as Business Development Manager, concentrating on membership marketing initiatives in the collegiate marketplace. Tye started his tenure with the company as Production Manager, a position in which he oversaw all aspects of the PPI Donor Loyalty program and MallSystem. A native of Niceville, FL, Tye graduated from the University of Central Florida with a bachelor’s degree in hospitality management from the Rosen School of Hospitality. He and his wife Tiffany have one son, Carter, and one daughter, Harper. In his free time, Tye enjoys spending time with family, fishing, golfing, and of course, the beautiful Daytona beaches.
As a Business Development Manager, Paula concentrates on marketing initiatives in the promotional field. Before starting at DME Paula enjoyed 25 years in retail management which led her to step into the marketing world. A native of South Florida, Paula has been in the Daytona Beach area for over 8 years. . A native of Fort Lauderdale, Paula Smith moved to Daytona Beach area in 2010. Paula has many loves in her life including sushi, family time, the beach and more. By far her favorite thing to do is travel. From Ireland to Cabos San Lucas, Paula has traveled near and far with a long bucket list still awaits, including trips to Iceland and Australia.
Joe was born and raised right here in Daytona Beach, FL. After graduating from the University of South Florida, with a degree in Criminology, Joe spent 2 years playing professional baseball as a pitching prospect for the Toronto Blue Jays. Joe is also an avid surfer. As a member of our sales team, Joe’s focus is on curating new relationships and projects in the collegiate athletics and minor league baseball marketplace.
Gerry is a Jersey guy who resides in Pittsburgh now. He has enjoyed an eclectic career in several areas including restaurants, cable tv, interior design and now promotional products. If you need to discuss dinner suggestions, cable tv technology, interior home design, and great promotional product ideas for your business development, Gerry is your man!
Born and raised in Pennsylvania Carl now resides in Phoenix. Carl enjoys hiking, traveling, and spending time with his wife and two dogs! Carl has over 18 years in the promotional product industry, helping clients promote their brand. Carl currently focuses on one of our largest accounts, Office Depot.