The foundation for any successful marketing strategy is good, solid data. Refining data through segmentation delivers relevant communications and targeted messaging.
Smart marketing begins with smart data.
DME has the experience and expertise to deliver a custom solution tailored to fit your database marketing needs. Our services position you to achieve higher returns on your marketing investment.
Traxion Customer Insights
The Traxion Customer Insights reports contains details surrounding the common characteristics of your current customers. Demographic, geographic and psychographic information is appended and analyzed to produce this report.
Your List or Ours
Whether you need help growing your direct marketing list or are starting from scratch, DME’s list management services help you find and target the right audience for your database marketing campaigns.
Understand What Works
DME's data processing services will give you the insight to see exactly which campaigns exceed standards and which can be improved. Knowledge leads to success.
More ROI, Less Fuss
Leave your marketing to us – our programs deliver maximum results with a minimal investment of your valuable time.
We aren't just trendsetters… we analyze and understand them too.
Data Processing Services & Management
The data processing service professionals at DME are experts at selecting, editing and organizing multiple sources of consumer and marketing list information. Our list management services are second to none.
Working with the latest software solutions, we provide:
- Data append and input
- National change of address (NCOA)
- CASS certification
- Application of Intelligent Mail® barcoding
Mailing List Acquisition and Management
Our team of experts will help you analyze your current customer and prospect lists and use that information to market more effectively to your database, yielding better response rates and a higher ROI.
We offer mailing list solutions for:
- Customer acquisition
- Customer retention
- Consumer mailing lists
- Business mailing lists
- Target demographics - age, income, lifestyle, interests, etc.
- Geographic targeting
Campaign Tracking & Direct Mail Analytics
There are a few questions that every marketer asks in response to each campaign: What was the response rate? What was the return on investment? What was the cost per conversion? And most importantly, do we consider this a success?
Examples of DME’s database marketing services:
- Response analysis - determine most productive campaigns
- Statistical modeling - suggest the best combination of drops and targets
- Demographic and lifestyle profiling – understand your best customers and prospects
- Data mining - uncover trends, clusters and anomalies
- ROI analysis - demonstrate how to get the best customers for the least expense
Data-Driven Decision Making
The right data is the most important ingredient for a successful direct marketing campaign. DME employs state-of-the-art technology to gather the right information for you. The result – clean data and a campaign that’s more efficient and effective.
Our team will help you:
- Uncover customer profiles and models
- Pinpoint look-a-like prospects
- Find high opportunity areas
- Understand and analyze your competition
- Find meaning in a sea of data variables
- Better qualify prospects
- Increase response and ROI
Our data-driven decision making can help you find and acquire new customers faster, broaden your relationships with existing accounts and more effectively utilize your database marketing dollars.
Big data equals big results. DME will help develop your greatest resource… your data.