Closer Look Florida Sheriffs Association
Florida Sheriffs Association
Industry:
Nonprofit
Solutions Needed:
MaticMarketing
Automated, Variable Direct Mail Communications and Fulfillment
DME Connect
E-Commerce and Member Redemption
Location:
Daytona Beach, FL
Client Overview
The Florida Sheriffs Association (FSA) is dedicated to promoting the interests of Florida’s sheriffs and their staff. As the Director of Membership and Donor Relations, Mickey’s primary role focuses on generating revenue to support the mission of the FSA through membership acquisition and retention, donor relations and ensuring smooth fulfillment processes for both members and donors.
The Challenge
Before partnering with DME Delivers, Mickey and his team at FSA were facing a number of operational challenges that were impacting both efficiency and revenue. “We were dealing with limited capacity and resources, everything was done internally, and the staff was stretched thin,” said Mickey. FSA had been relying on a patchwork of small vendors in Tallahassee, resulting in inefficiency and lack of cohesion. The fulfillment process was highly manual, leading to frustration and inconsistent results. Staff members were unable to focus on their primary mission of growing the organization and increasing revenue, which impacted overall effectiveness.
Additionally, FSA’s product offerings, particularly membership cards, had been static for years. “The membership card was the same paper card we had been sending out for years, and we knew we needed to bring that into the 21st century to elevate the experience for our members,” Mickey noted. The outdated product, combined with manual fulfillment processes, meant that FSA was missing out on opportunities for growth.
Before partnering with DME Delivers, Mickey and his team at FSA were facing a number of operational challenges that were impacting both efficiency and revenue. “We were dealing with limited capacity and resources, everything was done internally, and the staff was stretched thin,” said Mickey. FSA had been relying on a patchwork of small vendors in Tallahassee, resulting in inefficiency and lack of cohesion. The fulfillment process was highly manual, leading to frustration and inconsistent results. Staff members were unable to focus on their primary mission of growing the organization and increasing revenue, which impacted overall effectiveness.
Additionally, FSA’s product offerings, particularly membership cards, had been static for years. “The membership card was the same paper card we had been sending out for years, and we knew we needed to bring that into the 21st century to elevate the experience for our members,” Mickey noted. The outdated product, combined with manual fulfillment processes, meant that FSA was missing out on opportunities for growth.
What did we do and what results did we achieve?
DME Delivers upgraded FSA’s membership materials, engineered cost-effective packaging, and implemented an automated printing and fulfillment process with our MaticMarketing platform. We also provided an updated e-commerce experience which allowed FSA to expand product offerings and increase sales.
Upgraded Membership Products
We reimagined FSA’s membership materials to enhance the member experience, creating cost-effective yet premium packages. These upgraded materials not only elevated the quality of member products but also reinforced FSA’s professionalism and mission with every delivery.
Automated Printing & Fulfillment
We eliminated FSA’s manual labor and fulfillment process and streamlined their printing and mailing communications with our MaticMarketing platform allowing FSA to focus on its core mission while experiencing significant growth in membership engagement and sales.
E-Commerce & Revenue Growth
We transformed FSA’s online store, giving them full control over their products and unlocking new revenue streams—such as selling decals—which nearly doubled their sales. Additionally, we developed an exclusive members-only redemption site powered by DME Connect, allowing donors to select their own membership appreciation gifts.
Mickey—FSA Director of Membership and Donor Relations
Would you recommend our solutions?
“I would definitely recommend DME Delivers. We were facing challenges both with membership acquisition and fulfillment, but also with our outdated online store and product offerings. DME Delivers has not only helped us improve product quality and selection, but they’ve also streamlined the entire process. Our product sales have topped six figures in the last two years—something we’ve never achieved before. We’re already seeing the benefits we hoped for—streamlined processes, higher revenue, and better product quality. I expect these numbers to keep growing.”
Conclusion
The partnership with DME Delivers has transformed FSA’s operations, significantly improving revenue and member satisfaction through streamlined processes, manufacturing, and upgraded products.
